Readers of Time Magazine will be interested to know that the cover of the magazine's latest issue was inspired by the NBA's playoff advertising campaign.

Time's cover shows a split photograph of Democratic presidential candidates Hillary Clinton and Barack Obama, with the words "There Can Only Be One."

The image is clearly derived from the NBA's "Where Amazing Happens" playoff campaign, which features split photos of Dirk Nowitzki and Tim Duncan and LeBron James and Kevin Garnett, along with identical words.

To Time's credit, the magazine gives credit to the NBA on its table of contents page.