The Mid-Atlantic Sports Network on Thursday won eleven local ADDY awards and four regional awards for its commercials and video work last season, including a "best in show" award for a commercial featuring Orioles' pitcher Adam Loewen getting advice from a fan to "drop and drive."
MASN won two Gold ADDY awards for its popular commercial with Orioles outfielder Nick Markakis. The commercial features Markakis waiting in the batting circle while a fan whispers in his ear to "wait for the sweet stuff" because he's "a honeybear."
The "Honeybear" commercials also won two Gold Regional ADDY awards, while "Drop and Drive" won a Silver Regional ADDY.
MASN's matchup commercials featuring several Washington Nationals players won a Silver Local ADDY and Silver Regional ADDY. The network also won Silver Local ADDY awards for the opening sequence for its NCAA Lacrosse coverage and the opening of its Orioles game coverage.
The Martin Agency and Shooters Inc. were responsible for the production and editing of the award-winning entries.
Here's the full list of MASN's awards:
“Honeybear” with Nick Markakis and “Drop and Drive” with Adam Loewen
1. BEST IN SHOW: Broadcast
“Drop and Drive” with Adam Loewen
2. GOLD ADDY AWARD: TV Self Promotion
“Honeybear” with Nick Markakis
3. GOLD ADDY AWARD: TV Self Promotion
4. GOLD ADDY AWARD: National TV, Media
Orioles Player Match-Up Campaign
5. SILVER ADDY AWARD: TV Self Promotion Campaign
Miguel Tejada vs. the Yankees
6. SILVER ADDY AWARD: TV Self Promotion
7. SILVER ADDY AWARD: National TV, Media
Washington Nationals Player Match-Up Campaign
8. SILVER ADDY AWARD: TV Self Promotion Campaign
MASN NCAA Lacrosse Open
9. GOLD ADDY AWARD: Special Effects, Video or Film
Orioles Game Open
10. SILVER ADDY AWARD: Special Effects, Video or Film
Orioles Player Spot Promos
11. SILVER ADDY AWARD: Sound Design
MASN’s Regional ADDY Awards
(Region includes New York, Pennsylvania, Maryland and Washington D.C.) These spots will now be judged in the National ADDY Competition.
“Honeybear” with Nick Markakis
1. GOLD REGIONAL ADDY AWARD
2. GOLD REGIONAL ADDY AWARD
“Drop and Drive” with Adam Loewen
3. SILVER REGIONAL ADDY AWARD
Washington Nationals Player Match-Up Campaign
4. SILVER REGIONAL ADDY AWARD
-- Tim Lemke
