Ratings for last night's Super Bowl aren't available yet, but I am willing to bet it set records for viewership.
While the first three quarters weren't particularly compelling, the game was close from start to finish. And anyone who didn't tune in at first probably turned the game on just to see the end.
Any ratings analyst will tell you that when it comes to sports, ratings are driven by the competitiveness of the game above all else. So Super Bowl XLII truly delivered on that.
I'll check in here later once ratings figures come out, hopefully later today. I may even have some thoughts on some of the Super Bowl commercials, but I want to go online and watch a few of them again.