Dennis Green evidently follows the philosophy that when life hands you lemons, make lemonade.
The former Arizona Cardinals head coach is seeking to trademark the phrase "They are who we thought they were," the centerpiece of one of the most memorable NFL coaching tirades.
According to his application with the United States Patent and Trademark Office, Green filed for the right to use the phrase on "Hats, caps, baseball caps, knitted caps, golf caps, sports jerseys, t-shirts, polo shirts, sport shirts, sweatshirts, golf shirts, sweat bands, sweat pants, jogging pants."
Coach Green is clearly an entrepreneurial genius, and we can't wait to buy his products, particularly the jogging pants and sweat bands. And by the way ... this kind of thing is not unprecedented. Miami Heat head coach Pat Riley trademarked the term "three-peat" back when he was coach of the Los Angeles Lakers. His team never won three straight titles, but Riley cashed in when the Chicago Bulls did so a few years later and Riley licensed "three-peat" for use on all kinds of merchandise.
