Is ESPN killing the NHL?
Yes, according to this analysis at The Situationist, a Harvard-based blog that examines why humans act the way they do. The authors argue that ESPN is largely to blame for the decline in popularity of professional hockey, because it has deliberately reduced the amount of coverage it has given the league on SportsCenter and other programs since deciding against bidding for the NHL's broadcasting rights two years ago.
"At first glance, the argument that ESPN has the power to "kill" any major sport may appear sensationalist," the authors write. "However, the impact of ESPN on the average American sports fan can be easily underestimated."
They go on to say that "[w]hile ESPN's stock has been rising, there can be little debate that the NHL's stock has been dropping on ESPN. Since the NHL made the questionable decision to abandon the cable network as its broadcast partner in favor of the fledgling Versus network, many have argued that NHL coverage on the Worldwide Leader in Sports has ranged from underwhelming to disrespectful."
Television ratings for the NHL have been dismal on Versus, despite strong efforts by the new network to turn the sport into its marquee programming. I have argued for some time that the NHL must find a way to get back onto ESPN, even if it means entering into some sort of revenue sharing agreement with the network. The further the NHL gets away from the most powerful sports network in the world, the more it will find itself marginalized.