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Banking on the Redskins [Tim Lemke]


Now Redskins fans can show their loyalty every time they pay the phone or cable bill.


Bank of America has struck a deal to become the first-ever official banking sponsor of the National Football League and announced that it will now offers Redskins-themed checks and debit cards.


The three-year sponsorship deal will allow the bank to use the NFL shield logo and other marks in advertising and promotions and the exclusive rights to advertise during live NFL games and on NFL.com and the NFL Network.


As part of the sponsorship, Bank of America announced the creation of "NFL Checking," a selection of team-specific banking products like checks and debit cards. Checks and check cards featuring the Redskins, Cowboys, Panthers and Patriots are already available. The deal seen as an expansion of the bank's "My Expression" affinity banking program, that includes special interest credit cards and checks.


"This deal with the NFL is something we're very excited about because of their size and reach," said Susan Faulkner, Deposits Executive with Bank of America. "If you look at the brand of the NFL, it reaches coast to coast."


Bank of America is no stranger to the sports world. The bank in 2004 paid a reported $140 million for the 20-year naming rights to the Carolina Panthers stadium in Charlotte. It is also the official sponsor of Major League Baseball, as well as NASCAR and ten of its speedways. The bank is the title sponsor to this year's Bank of America 500 at Lowe's Motorspeedway this October. Bank of America also sponsors the oldest 54-hole event on golf's Champion's Tour and is a sponsor of the Olympic Games.

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