Sen. John McCain today announced his Spanish-language campaign Web site in honor of Cinco de Mayo, a Mexican holiday commemorating an 1862 battle. But it appears news only happens in English — the most recent posting under his news section is from April 16. The English-language site, by contrast, has dozens of news items since April 16.
And while the video on the main screen showing McCain's biographical commercial has Spanish subtitles, clicking on the link "La historia de un gran heroe Americano que esta listo para ser nuestro lider" takes you to an English-language version instead.
The McCain campaign says the Spanish-language site will "feature regular updates in Spanish throughout the election."
One thing those who study Spanish-language advertising have concluded is that campaigns cannot simply take English-language ads and convert them to Spanish. The candidates must tailor their pitch. That's a technique President Bush and Republicans used to great advantage in 2000, 2002 and 2004.
The McCain campaign yesterday also announced he will attend the National Council of La Raza's annual convention in San Diego in July, and it will be a chance for him to continue his outreach to what could be a critical swing group for this year's election.
— Stephen Dinan, national political reporter, The Washington Times
Comments (2)
Ah, good to see the old McCain is back, with his speech to La Raza. He can only be on good behavior for so long and then he's bound to revert back to form by doing things guaranteed to offend conservatives and much of the country to boot. I don't even think he's willing to talk the conservative line on immigration any more. It's simply beneath him, he thinks. And so be prepared for much more of this kind of "outreach" before November.
Posted by J | May 5, 2008 11:22 PM
demyo Cinco demio
Posted by demio Cinco demyo | May 8, 2008 2:06 PM