Ryan Whitaker, a 23-year-old student from Provo, Utah, whose campaign commercial won Mitt Romney's design-your-own contest.

The Romney camp says Whitaker's 57-second ad will become the first amateur ad ever used as an official presidential campaign ad.

His ad, "Ready for Action," beat 128 other submissions, the Romney folks said.

In tone, it's a cross between a Chevy "Heartbeat of America" ad and one of those ads produced by colleges that run during Saturday football game broadcasts.

The Romney folks are only giving it a limited run -- once a day for a week in five Iowa and New Hampshire markets, beginning Oct. 3.

-- Stephen Dinan, national political reporter, The Washington Times